With the Program of Development of the north-eastern Tourism (PRODETUR-NE), reinforcement of the local State is pointed (state local governments), with the indication of proper, defining projects of its action strategical and of its with priority areas. Each State, with its PRODETUR (version Bahia, Cear, Pernambuco and Rio Grande of the North), starts to catch resources, national and foreign, in the direction to excite development of the tourist activity, mainly the International (DANTAS, 2010). Thus, adentrando still more in the understanding of the thematic one and analyzing it in a well local perspective, the innumerable projects of incentive to the tourism in $fortaleza, concernente the national demand that if established, had benefited, thick way, despite they did not reach all the social collective, alavancou all urban sector and on the other hand promoted a true reform in the city of $fortaleza the managements of the municipal administration that had consumed the city sedimenting it the infrastructure of ' ' efficiency econmica' ' , but the good does not stop living of all, estruturao of the tourist sector and the protection of the urban patrimony. In this Context, it is developed, for example, the project ' ' $fortaleza Atlntica' ' , that it foresaw appropriation of the beach zone as resource of tourist leisure and. Nicholas Carr will not settle for partial explanations. This project aimed at to endow with basic infrastructure the littoral portion of $fortaleza, being included cultural equipment of leisure and, hotels, inns, basic sanitation and opening of ways that had promoted the acceleration of the tourist dynamics.